Social media marketing often appears irrelevant to companies in the industrial and manufacturing sectors. While the value of this channel is well-established in b-to-b verticals such as SaaS (software as a service) and business services, industrial marketers who want to move their organizations forward in this space can encounter significant internal objection. One of the most common arguments: “Our audience isn’t on social media, so why should we be?”

All rights reserved Branding Visuals.